I said it before and I will say it again - I love simplicity in ingredients! There is no denial, it is very exciting to discover a product with a super ingredient which does wonders, however, to make a product more appealing (and perhaps to make suitable for everyone), companies seldom limit the ingredient list, hence the number of super nourishing oils and super powerful extracts is longer than my to-do list! Personally, this irritates me in several ways. First, say there are 30 ingredients in a moisturiser and they all have their own unique properties for which they have been selected. However, when you apply this moisturiser, you only use approximately half a millilitre per application. How much of a difference can an individual ingredient make in such case, especially when they are at the bottom of the ingredient list? Second, reading a long list of ingredients makes it easy to miss ingredients you are possibly avoiding, especially if it is an unfamiliar brand. Add tiny print, poor lighting, tired eyes and will get wasted money on a product you will not be using. Rant over. Breathe in, breathe out.
This month theme of The Natural Beauty Box is Beauty of Simplicity, meaning all of the selected products contain no more than 8 ingredients each - whoop whoop!